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Welcome to Make them Obsessed™

 

The brand-to-sales system that helps you leverage your brilliance to turn a lukewarm audience into ride or die clients …who buy from you over and over again.

   

In just 12 weeks, we’ll figure out what makes you impossible to overlook, bake it into your offer and messaging, use it to wake up your audience, and run a custom marketing campaign (together) designed to turn that newfound attention into a surge of sales🔥

Welcome to Make them Obsessed™

 

The brand-to-sales system that helps you leverage your brilliance to turn a lukewarm audience into ride or die clients who buy from you over and over again.

In this 12-week high touch experience, you'll engineer audience obsession in real time.

We'll find what makes you impossible to overlook, bake it into your offer and messaging, use it to activate your audience, and finish with a custom marketing campaign designed to turn that newfound attention into a surge of sales🔥

LET'S MAKE THEM OBSESSED

Imagine a world where people know your name and you no longer feel like “just another coach.”

You open Instagram and your audience is already talking back.

They quote you and share your posts.

They look for your stories and notice when you skip a day.

They ask about your offer before it’s even open.

They’re genuinely obsessed with you and they keep buying again and again.

And you no longer have that nagging feeling that, despite how damn good you are at what you do, you could disappear into a sea of “just another business coach / money coach / health coach” tomorrow.

Not because you manufactured a “magnetic” personality or started posting 47 times a week.


But because you’ve figured out what makes your brand unique and irresistible…and you’ve added the marketing and positioning that makes it impossible to miss.

THAT is the difference between having an audience and activating one.

And that’s exactly what Make them Obsessed will help you do.

Unfortunately, that’s not your reality...yet

You KNOW you're good at what you do. So why does it feel like you have to drag your audience across the finish line every time you want to make more money?

Let me know if this sounds uncomfortably familiar…

  • People ARE buying…but your current audience feels “sleepy.” You can enroll 5, 8, maybe 10 people into an offer. But getting to 20-50 buyers feels like an entirely different sport.
  • You sell consistently, but the effort-to-outcome ratio is off. You’re doing “all the things” (content, nurture, launch plans) but your results are still “fine”.
  • Most times you sell, you wonder where the next client is coming from. You don't have a reliable pool of people getting warmer, wanting more, and becoming ready to buy.
  • You’re confident in your offer and your clients get insane results…but sometimes you find it hard to articulate your magic in your content–making your message feel generic(the low engagement doesn’t lie).
  • You see all of those coaches who have an OBSESSED audience that loves to engage with them and buys all of their offers…meanwhile, yours feels like a lukewarm plate of mashed potatoes.
 

F THAT. You’ve worked way too hard to settle for “fine” results...and I'm here to help.

 

The issue is:

While you have a good offer and you’re amazing at what you do…

Your audience hasn’t been given a compelling enough reason to care about YOU, want YOUR way of doing things, and want to buy from YOU…versus anyone else.

👆🏻And in the 2026 market(with 5,000 other coaches in your same niche), THAT is what matters.

You DON'T need better hooks.
You DON'T need to 10x your output.
You DON'T need to become an entirely different person on the internet.

You NEED to leverage the brilliance you already have and turn it into a brand, message, and sales system that wakes up your audience and gives them a reason to buy from YOU.

And that is exactly what we engineer together, step-by-step, inside Make Them Obsessed.

Whether you love live launching or prefer to sell evergreen, the principle is the same:

A sales system works a whole lot better when people already give a sh*t.

So first, we make them care.

Then? We make it very easy to buy.

I WANT IT
 

The issue is:

While you have a good offer and you’re amazing at what you do…

Your audience hasn’t been given a compelling enough reason to care about YOU, want YOUR way of doing things, and want to buy from YOU…versus anyone else.

 

You don’t need better hooks.
You don’t need to 10x your output.
You don’t need to become an entirely different person on the internet.

You need to leverage the brilliance you already have and turn it into a brand, message, and sales system that wakes up your audience and gives them a reason to buy.

And that is exactly what we engineer together, step-by-step, inside Make Them Obsessed.

Whether you love live launching or prefer to sell evergreen, the principle is the same:

A sales system works a whole lot better when people already give a sh*t.

So first, we make them care.

Then? We make it very easy to buy.

I WANT IT

Make them Obsessed is THE hands-on marketing program that makes your brand and offer the one people talk about, anticipate, and throw dolla dolla bills at.
 

It helps you become:

More desirable
(your brand finally clicks)

More buyable
(your offer sticks + sells)

More profitable
(your marketing + launch converts and makes you damn good money)

Within just 12 weeks, we’re going to: 

 → Identify what about YOU deserves the spotlight

  → Sharpen your offer to reflect it

  → Turn it into content and messaging people actually care about

  → Activate your audience around it

  → And then run a “proof of concept” sales campaign (together) designed to convert all of that newfound attention into a surge of obsessed buyers.

I'M SO IN

Here's what this process will look like...



You’ve finally uncovered the “secret sauce” of your brand, know exactly how you stand out in a sea of other coaches, and know how to LEVERAGE that to position yourself as the obvious choice to your ideal clients. Then...
 



You've also optimized your offer so that it fully represents your genius and is seen as the baddest on the block…but wait! Before you start selling it…



You learn a clear AF content strategy that helps you use your "it factor" to wake up the dormant leads in your audience AND consistently call in new leads who align with you.
 



Your messaging is expertly crafted to activate them all(making them beg for your expertise), build authority/trust, and create demand for your offer.



Now that you have the eyes and attention, you create a custom marketing campaign that is so hot (and SO “you”) that your audience can’t look away...and we launch it together.



The outcome? You START day 1 of your next offer launch with a pool of hot leads that are *obsessed* with both you and your offer…and watch as your sales skyrocket (in real time) like never before.



Now ALL your future launches are bigger and more predictable. Because you have the audience obsession and the demand system that makes selling every offer easier.

That’s exactly what Make them Obsessed will help you do.

GIMME IT

Meet our proven 5-step framework that makes it all happen:

The obsession marketing method

 

This method has been battle-tested with my top private clients and across 3 cohorts of Make Them Obsessed…helping women turn their brilliance into brands that are impossible to overlook, highly sought-after, and seriously profitable.

With these 5 distinct phases, we’ll extract your brilliance, leverage it to activate your audience and create a movement, create high demand for your offer, and validate it through an actual sales event before the program is over.

Phase 1

EXCAVATE & AMPLIFY YOUR IT FACTOR

Find the thing about you that deserves to become niche famous.

Most people know they're “different.” They just can't tell you which part of that difference actually matters to a buyer.

I can.

In Phase 1, we'll dig through your expertise, opinions, personality, stories, values, methods, and existing content to identify your conversion core:

The intersection between what makes you distinctly YOU and what makes people want to BUY.

You'll:

  • Uncover the ideas, expertise, personality, stories, and perspectives your audience should immediately associate with your name.
  • Identify what to amplify — and what can finally stop taking up valuable real estate in your marketing.
  • Turn your It Factor into clear positioning, messaging, voice, visuals, and content direction.
  • Build a brand people can actually recognize, remember, and choose in an increasingly crowded market.
Phase 2

OPTIMIZE YOUR OFFER FOR OBSESSION

Take an offer that's already “good” and make the right buyer NEED to know more.

Your offer shouldn't feel like something we pasted your new messaging onto after the fact. It should embody the very thing you're becoming known for.

We'll take your existing offer and inject your It Factor into the positioning, promise, experience, and marketing so it becomes distinctly yours… not another interchangeable program in your category.

You'll:

  • Identify where your current offer is blending in, getting overlooked, or underselling the actual value of your work.
  • Sharpen its positioning so your ideal client immediately understands why THIS is the offer for her.
  • Build your distinct methodology, perspective, and genius into the offer itself.
  • Strengthen the pieces that make it easier to market, sell, scale, and eventually take evergreen.
Phase 3

ACTIVATE YOUR AUDIENCE & BUILD DEMAND

Use my audience activation system to create messaging/content that attracts the right people, builds trust, and creates “I can’t wait to buy” buzz (quickly).

  • Use your It factor, values, community culture, and trust triggers to create deep audience alignment.
  • Apply my 3-step activation system that makes people addicted to your content and conversations.
  • Convert early presales with a pre-launch authority strategy.
Phase 4

TURN ATTENTION INTO SALES

Build a custom marketing campaign so hot — and so YOU — your audience can't look away.

We'll use my proven launch method as the foundation, then customize the campaign around your strengths, your audience, your offer, and your It Factor.

You'll:

  • Build a complete launch campaign designed around how YOU sell best.
  • Create the strategic content, emails, moments, and sales touchpoints that keep attention throughout the campaign.
  • Use pattern interrupts and sales psychology to make the launch feel fresh instead of “oh look, she's launching again.”
  • Activate the buying triggers that move interested followers into actual clients — without relying on high-pressure tactics.
  • Put the audience activation work we've done to the test in a real sales event.
Phase 5

REPEAT WITHOUT “REINVENTION”

Keep sales consistent with post-launch systems that scale or evergreen your offer.

  • Create a post-launch sales ecosystem that keeps buyers warm.
  • Use data to relaunch strategically.
  • Transition to evergreen with intentional funnel touchpoints.

The result?

You stop reinventing your sales strategy every few months and start building an audience + marketing machine that gets smarter every time you use it.

Want to see what's possible?

Claire Sellers

@itsclairesellers

• Became a private client in 2025
• Implemented this audience activation system
• Immediately jumped from a “sluggish” launch to making $111K in 3 weeks
• Has raised her engagement and recently had hundreds of women sign up for an online women’s summit
• Recently had another $113K launch with my help
• Is one of the top 2% biz mentors and known for her simple approach to sales

Courtney Tidona

@courtney.tidona

• Was in my Mastermind for 2 years
• Implemented this audience activation system
• Went from a small, disengaged audience...to a $30K launch with 43 NEW students in 3 months
• Has grown her TikTok audience to almost 60K engaged followers
• Recently had her first $100K month and is now an international speaker and retreat host
• Is now very well known in the coaching Industry for building a loyal audience and a movement that attracts a volume of clients

Both of these women went from:

ARE YOU NEXT?

Meet your coach, Rachel Spencer

Meet your coach, Rachel Spencer

I'm basically a talent scout for your business.

You give me your whole messy pile: Your expertise, story, personality, offers, content, client results, strengths, weird little quirks, and half-baked ideas…

And I can usually tell you pretty damn quickly:

That's it. THAT'S the thing.

  • That's what deserves the spotlight.
  • That's what we should amplify.
  • That's what people should know you for.
  • And that's what we can turn into content, demand, and sales. 

Many other business coaches can teach you how to launch and sell.

But I help you leverage your brilliance to create the audience obsession that makes those sales strategies actually WORK.

 

And that distinction has become the throughline of my entire career.

I've:

→ Launched 30+ different offers.

→ Celebrated TEN 6-figure launches in the last four years.

→ Generated $3M+ through my own digital programs.

→AND helped my clients make over $7M combined.

 And this is what I've learned:

In 2026, it doesn't matter if you have: a proven offer, a decent sized audience, a beautiful sales page, and a perfect launch plan…

Your audience has to understand why they should give a sh*t about YOU.

So first, we make them care.
Then, we make it very easy to buy.

And that's what we'll do inside of Make Them Obsessed.

 What’s included:



12 weeks of curriculum

released in focused phases so you’re implementing each step before moving to the next.
($5,000 value)



Biweekly live hot seat coaching calls

for hands on feedback and strategy.
($3,000 value)



High level worksheets and PDFs

($500 value)



Group Q&A channel on Telegram (M–F)

for ongoing support from me.
($1,000 value)

PLUS these bonuses



3 Action Labs

which include content outlines and weekly focuses to help you implement what you’re learning and activate your audience step-by-step.
($500 value)



Multiple sales sequences, launch calendars, and email templates

($500 value)

But You Only Pay:

Base Tier

 $2,997
(or 4 payments of $797)

âś” Includes everything above

 ✔ +*BONUS* 3 in-depth material reviews to use at any time (sales page, content, launch plans, etc.)

APPLY NOW

VIP Tier

 $5,300
(or 4 payments of $1,375)

✔ Includes everything in base tier plus... 

✔ + 2 1:1 calls with me

✔ + unlimited material reviews

✔ + private telegram T-Th

**2 spots left

APPLY NOW

Need to chat? Message me on Instagram (@mycoachrachel) for a no pressure conversation to see if it's a good fit❤️

IS MAKE THEM OBSESSED FOR YOU?

Make Them Obsessed was created for the coach or service provider who already has real expertise and something valuable to sell, but knows her current audience, marketing, or sales don't yet reflect how good the work actually is.

 

It’s for you if…

  • You have an established offer or body of work, but it isn't creating the volume of sales you know it's capable of.
  • You've had successful launches before, but they're inconsistent, plateauing, or requiring too much effort.
  • You know you're excellent at what you do but struggle to translate your genius into positioning and content that instantly lands.
  • Your audience exists, but too much of it is watching quietly instead of engaging and buying.
  • You want a bigger, more recognizable brand because you want a bigger business, not because you want followers for the sake of followers.

The only reason Make them Obsessed would NOT be for you is if…

 

  • Your audience is already highly engaged, loyal, and consistently buying whatever you release.
  • Your programs are already enrolling at the volume you want and you have a reliable stream of new buyers entering your world.
  • You don't currently have enough expertise or an established offer to refine and sell.
  • You're looking primarily for beginner business fundamentals.
  • You're not willing to implement, test your messaging, create content, and actually sell during our time together.

 

But let's be honest...you know you’d love to be able to send messages that look like this…

It would be an honor to work with you.

It would be an honor to work with you

You've worked hard to become good at what you do. Now it's time for your marketing to catch the hell up.

The most successful coaches you know who are hitting insane sales numbers have something that you don’t (yet)--an audience who’s addicted to buying from them and a sales system that makes converting them easy.

If you want that too, you know what to do.
 

Let’s make them…OBSESSED.

FAQ

Earnings disclaimer: Your level of success and results from our program and info depends on, but is not limited to, the time you devote to the program, the work you put in yourself, and your individual business. While we make every effort to ensure we accurately represent all the potential outcomes–you are responsible for your own results.

Please note that all payments are final and non-refundable and for clients choosing to pay on a payment plan, you are responsible for completing the terms of your payment plan even if you do not finish the program.

All rights reserved. All modules and information inside of the Make them Obsessed program were strategically created and designed by Rachel Spencer. Anything copied or replicated for personal gain will be legally held responsible.